Market Leaders

Founded in London on the fashionable Kings Road, Chelsea, Original Additions serves the Retail and Professional markets with its three leading beauty brands.

Original Additions is a company with many years’ experience within the beauty industry and is dedicated to the development of market-leading products through research and trend analysis to maximise sales potential and consumer demand.

With distribution established in 40 countries, we have developed a dynamic business model that enables us to both drive new consumers to our product categories and create brand loyalty.

Eylure_Cosmetic_Logo_Black Elegant TouchSalon System

International Retailers

We are present in over 40 countries overseas and this grows year-on-year; with all brands now being exported.

We trade with most major drug, beauty and fashion chains with over 40,000 retail customers across the world. Our current export drive is into Asia, Japan and the Americas.

Global Brand Leader

Eylure is the global brand leader in false lashes, covering a huge market in the high-end retail and travel sectors.

The Brand was created in 1947 by two brothers, David and Eric Aylott, renowned make-up artists to the British film industry. Spotting the opportunity for the wider public, the Aylotts created a brand around their invention and called it Eylure (from Eye Allure).

We sell a pair of Eylure lashes every second. There is strong brand awareness and we maintain a highly viable media presence. Eylure continues to drive the growth of the market through product innovation and celebrity collaborations.

UK Brand Leader

Elegant Touch is the UK’s leading nail care brand and was developed in the world-famous King’s Road, Chelsea – right at the heart of London’s celebrity & fashion empire!

Our multi-award winning brand has been at the forefront of beauty, style and glamour for more than 30 years bringing you the hottest ground-breaking products.

Distribution in the UK reaches up to 17,000 retail outlets along with expanding exposure in the travel retail sector. The overseas market presence is currently 40 countries and growing.